SAI Mobile Mart: Meta Ads and a Lead System for a Local Mobile Store
SAI Mobile Mart sells smartphones and accessories in Falakata. We built their website and store CRM, run their Facebook and Instagram ads, and connected every ad enquiry to an instant WhatsApp reply so the store can call back while the customer is still interested.
What was broken
- Festive season (Puja) is the busiest buying period, and the store needed enquiries before customers chose another shop
- Enquiries from social media came in through scattered DMs and calls, with no single list of who asked about what
- Staff are busy serving walk-in customers, so online enquiries waited hours for a reply
What we built
Website with product listings, EMI calculator and an enquiry form
Meta website-lead campaigns for Falakata and nearby areas, built around Puja offers
Every enquiry gets an automatic WhatsApp reply and the owner gets a new-lead alert
All leads saved in the store CRM with source, product interest and follow-up status
Meta Pixel and Conversions API so Meta optimises for real enquiries, not just clicks
How it runs end-to-end
Ad
Facebook or Instagram ad shows the Puja offer to people near the store.
Enquiry
The customer fills the short form on the store website.
WhatsApp reply
An automatic WhatsApp reply confirms the enquiry within seconds.
Owner alert
The owner gets the lead on WhatsApp and the team calls back.
CRM
The lead and its status stay in the CRM until the sale is closed.
The stack we used
Meta Ads: website-lead campaigns with Pixel + Conversions API
Website: custom Next.js store with enquiry forms
WhatsApp: WhatsApp Business API for instant replies and owner alerts
CRM: custom store CRM with lead source and follow-up status
Answers to the usual questions
Who owns the ad account and the leads?
The store does. Ads run from SAI Mobile Mart's own ad account and every lead is stored in their CRM.
Is the ad spend included in Flowmatic's fee?
No. Ad spend is paid directly to Meta. Our monthly fee covers running the ads and the lead system.
Ready for a similar deployment?
Book a free strategy call. We will look at your current ads and lead handling and show you the system working on a real phone.